Ash creates casual, fun and casual looking shoes that still acknowledge high fashion trends. The company was established by designers Leonello Calvani and Patrick Ithier ,their collection offers footwear marked by traditional European craft and trendy style. Ash blends the boundary between refined elegance and on-trend precision to create everything from boots to sandals to sneakers that are chic, edgy, and a sophisticated style.
Ash was founded in 2000 from the passion and the knowledge of two great creative minds: Leonello Calvani and Patrick Ithier. Both with experience in the luxury shoe market, Calvani and Ithier worked for such top names as Charles Jourdan and Stephane Kelian. Their shoes reflect their background in French luxury design, merged with Italian leathers and craftsmanship. The philosophy of Ash was created on two main ideas: the selection of the distribution and the price competition, while creating cool unique products for fashion forward consumers. Ash shoes target the fashion conscious generation of men and women who travel to the style capitals of the world, always setting trends, never following them.
The goal of Ash is to be able to grow the net of a single brand investing on the European market, but also expanding in Asia and the United States, a clear sign of the willingness of the brand to become the leader in contemporary footwear. After the great success of the boutiques in London, Paris and Barcelona, Ash recently opened the first flagship in Rome in Via Frattina 113 at the center of the capital. Ash plans to expand its retail stores and plans to expand to Taipei, Tokyo, Milan, Seoul, Paris as several other locations.
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blog.stylert.com/2011/03/12/ash-shoes-stylert-com
